Scenario Studio
Constraint Optimization
AI-powered constraint optimizer that simulates what-if scenarios, calculates ROI deltas, and finds the optimal promotion parameters within policy guardrails.
Intelligent Scenario Analysis
Auralix's Scenario Studio uses constraint optimization to find the best promotion parameters while respecting all business rules and policy guardrails.
What-If Analysis
Simulate scenarios like "−1% price + 1wk display" and see the impact on ROI, margin, and other key metrics.
- Real-time ROI calculations
- Multi-variable optimization
- Confidence scoring
Constraint Optimization
Find the optimal promotion parameters that maximize ROI while respecting margin floors, budget caps, and approval thresholds.
- Policy-aware optimization
- Cross-banner mix constraints
- Approval routing logic
ROI Simulation
Calculate expected ROI deltas with confidence intervals and explain the drivers behind each recommendation.
- ΔROI calculations
- Driver attribution
- Risk assessment
Example: Fix Drift on Live Promotion
See how Scenario Studio helps the Promo Agent optimize a live promotion that's experiencing drift.
PR-4JUL Promotion Drift
Distribution -3%, Competitor -5%
- • +1wk display: ΔROI +2.3%
- • -1% price: ΔROI +1.8% (blocked by margin floor)
- • Both: ΔROI +4.1% (recommended)
All scenarios pass margin floor and budget cap constraints
Scenario Comparison
Ready to Optimize Your Promotions?
See how Scenario Studio can help you find the optimal promotion parameters and maximize ROI while staying within policy constraints.
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